I still have so much to learn about blogging, so I decided one day to go beyond my daily fix at Lorelle on WordPress to see what others could teach me.
Boy, did I learn a lot.
Did you know that one-quarter of all blogs are Mayflies in disguise? That’s right. Hatched overnight, they fly around for a few hours, then die by the tens of thousands on your front porch. So if about 120,000 new blogs are coming online every day - down from a peak of about 175,000 per day a few months ago - that means that 40,000 are created, then left to die of neglect after one post.
The 90’s-crazed Tamagotchi used to get more love and respect, but then again, you actually had to pay for one of them.
I also learned that something momentous happened to this blog about two weeks ago. Did you notice? Neither did I. Apparently it managed to slip through the six-month barrier, an invisible wall which many new bloggers hit but never go beyond. They start out with high hopes and dreams, get bogged down when expectations fail to meet reality or they simply run out of things to say, then chuck it for something else. Do they get tired of playing with their Tamagotchi blog?
Another thing impossible to miss when you go searching for info about blogging is that YOU TOO CAN MAKE $$$ from YOUR BLAWG!!!
If I had a euro for every time I stumbled upon a blog which had that message, I wouldn’t even have to consider blogging for money.
I got the feeling while slogging through the wasteland which is marketing blogs about how to market your blog, that if everyone is telling everyone else how to sell their blog, they’re basically trying to make money by doing each other’s laundry. It ain’t gonna happen, unless of course you get some sucker to come in from the outside who plunks down hard-earned PayPal for their ideas, which I have a sneaking hunch will all boil down to this:
1. Set up a blog called How to Make Money From Your Blog.
2. Get suckers to pay for the information.
On the content side, one thing that everyone hammers away at is: keep your blog focused. But what does focused mean? If it means always talking about the same subject, or talking about the same branch of knowledge, forget it. Some pull it off beautifully, but I’d have to split this into a dozen different blogs to do that. A left-wing loony political opinion blog, a sorely neglected advice column blog, a fake newspaper reporter’s blog, a journalism and media blog, a 70’s nostalgia blog, a pissy rant blog… If you feel so passionately about so many things, how can you just say OK, online I’m going to do one thing and one thing only? This is me, fuzziness and bad habits and all.
Another thing is SEO - Search Engine Optimization. Do everything you can to make sure that Google, Yahoo and Co. are spitting out your blog when the masses type in keywords you’ve tagged on your posts or put in your headline.
I must be doing something right then, because anyone looking to spank naked, screaming personality-disordered 9-year-old grannies in a German sauna while holding a copy of Monocle Magazine turned to pictures of totally shaved buggy-eyed zoo animals copulating, they always land at the right place.
I think that if everyone managed to optimize her blog for search engine,s we’d all be back at square one, where content rules and only the most interesting blogs would stand out.
Or would they?
I challenge any so-called blog expert to claim they could have predicted the phenomenon which is I CAN HAS CHEEZBURGER?, a collection of photoshopped cat pics and mindless comments in pseudo-English which also happens to have been in the top three of the 1.2 million blogs on WordPress for months now. Yes, it’s funny to millions, which is a huge plus. Yes, it’s focused. Yes, it has perfected SEO, but can you really call it a blog when you have almost no original content? It’s hugely popular, but it’s like comparing battleships to canoes. They both float on water, but that’s about it.
Who knows whether in five years blogs will be just another thing which came and went, taken over by Second Life or micro-blogging like Twitter… but that’s a whole new post’s worth, and according to the experts this one is already too long and has failed to stick to one subject…

























Have your say. The comments box is always open.